Both the sell side and buy side are leaning on new technologies and platforms to connect with one another on a timely basis at global scale.
Geographic limitations are fading away as sell side firms lean on technology to cover more clients with less resources. Shifting economics are requiring the use of tools and intelligent systems to allow individuals to go from covering 20 local accounts, to 200 global accounts.
Brokerages are using data to understand where to focus their time and budget when it comes to producing research and commentary. Insight is based on client levels of engagement and comparative advantage. Buy side clients are leaning on global content platforms to find the most relevant and qualified authors from around the world, and get connected with relevant and focused content providers.
Boost in Tech Spend
- PwC surveyed 176 banking and capital markets chief executives across 62 countries. The study found that the top three technology areas that are expected to yield the greatest return in terms of engagement with stakeholders are customer relationship management systems (80%), data analytics (75%) and social media communications (56%).
- “[Asset Managers] are more cost-aware and increasingly savvy when engaging with the sell side and they now pick and choose the services they pay for rather than purchasing products and services as a holistic offering,” according to GreySpark Partners, a consultancy that specializes in the Capital Markets industry. “This is forcing investment banks to reconsider their perspective on client relations and to develop new interaction models to meet clients’ expectations.”
- Saoirse Kennedy, GreySpark senior consultant, said in a statement: “The next generation of investment banks – digital investment banks – will see data as the foundation on which systems interact.”
To learn about how Electronic Distribution is the Smart Future of Wall Street, visit the Institutional Insights blog.
Street Contxt works with sell side and buy side clients to help build data-driven businesses, while increasing productivity and efficiencies in daily activities. The platform provides an actionable connection to the street to drive your business with smart insights founded in client interaction with your commentary to deliver actionable insights that help you service them better and monetize your performance.