As earnings season gets underway and corporate earnings are released, brokers are using targeted call lists to know which clients to reach out to based on their engagement with stock ticker symbols.MORE »
Learn when your clients consume your commentary and when they engage deeper with the research that you provide. And get the 3 Street Tips to improve client engagement with your commentary.MORE »
The way your clients read your commentary impacts how they consume, whether or not they’ll click links, or if they will open attachments. Knowing when and how your clients read your commentary helps you tailor the message to ensure that no market-moving information is missed.MORE »
As more content producers enter the market, the difficulty to discover and consume new content is growing for the buy side. Clients struggle to manage content, can’t discover new and relevant content producers and quantify the value add that the brokerage brings, which results in missed opportunities for both brokers and asset managers.MORE »
Research reports and conversations were the traditional ends of the content spectrum. Traders, salespeople, strategists and research analysts colored in their take, heavily influenced by their role.
Yet the distribution of research has not evolved beyond email, creating new problems for brokerages and their clients to face.