Featured on CB Insights’ ‘145+ startups focused on transforming the Capital Markets’, Street Contxt is listed as leading force in providing “investors with alternative access to data and non-traditional data sets that aim to complement or replace legacy data providers.”MORE »
The name Portag3 comes from the French word for carrying a canoe overland, usually the toughest part of any canoe trip. The “3” stands for the fund’s three Power business units. Other Portag3 investments include Street Contxt, which helps financial analysts track which clients are reading their material.MORE »
While part of MiFID II is focused on execution, the new regulatory regime also requires the buy side to measure its content consumption for the purpose of commission allocation.
Street Contxt data shows that for the content we distribute to more than 180,000 buy-side professionals, 50% of the readership that will ever happen for a given piece of content – whether it is published by research, sales, trading, or anyone else – will happen in the first 30 minutes.
Ideally a buy-side professional should have the ability not only to see what was read, but what the level and depth of engagement looked like – preview, short, or long in simple reading alone. They should see what percentage of readership resulted in collaboration, subscription or favoriting of the article for future use.MORE »
Into this fluid situation comes Street Contxt, a start-up that plans to untangle this system, offering institutional investors a method to value the research that they consume – a task that is currently complex and nuanced. Applying accountability to research providers might raise concerns among providers, but if viewed from the proper perspective it will result in the cream rising to the top, says Street Contxt management.MORE »
By analyzing aggregated user data from its research distribution platform, Street Contxt found that if an article is open but not opened two seconds later, the recipient deleted it.
“We found that more content is opened for deletion than is opened to be read,” he said. “If you count opens to determine the allocation of commissions then you are allocating commissions to firms whose research you’re deleting and creating a system that rewards spammers indirectly.”MORE »