Mobile Matters – 5 Street Tips to Optimize Emails

September 21, 2016

The way your clients read your commentary impacts how they consume, whether or not they’ll click links, or if they will open attachments.

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5 Street Tips for Mobile-Friendly Emails:

Knowing when and how your clients read your commentary helps you tailor the message to ensure that no market-moving information is missed.

1. Write the shortest subject line you can 

Android shortens subject lines at 24 characters and Apple at 31.

2.  Show your client the importance of your message with a pre-header

A pre-header is the text displayed at the top of your email and receives more room than the subject line on mobile. Consider using the message that you’d like included in your subject line-if you had the extra space.

3. Create a vertical hierarchy

Put the most important information first, followed by details. When your client holds their device vertically (aka in “portrait mode”), they’ll get the basics of your message.

4. Keep email messages short

Write for scannability and speed. Your clients use their mobile device on-the-go; simplify your message, so they can quickly consume your email. Screen size and download times increase the importance of speed. Focus the readers’ attention on the most timely information.

5. Use bigger fonts

Ensure your email is readable on mobile. Follow Apple’s cue and use 22-point type for headlines and at least 16-point type for paragraphs.


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Only 5% to 20% of that research ever gets read
Source: BCA Research

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