Contact Activity Feed alerts you to recent significant email activities taken by your contacts on any of your emails in the last 7 days.
We know a factor to a content’s shelf life is partly due to when and how the recipient engages with it. This is why we designed an easy way to make new actions taken on past emails easily visible, helping you avoid missing important analytics on old emails and allowing to allowing you to follow up with your clients in a timely way.
Instead of digging through individual email insights pages, the Contact Activity Feed is a centralized dashboard that alerts you to recent significant email activities taken by your contacts on any of your emails in the last 7 days.
Time is of the essence. If you’re able to see when a client that has been cold for a while suddenly engages with your content, you can take timely actions. Here are the types of activities you’ll see on your feed:
- Rare Activity – an open or click engagement is considered rare when the engagement with the email breaks their historical engagement trend.
- Link Clicks – whenever a contact clicks one of the tracked links in your email. Fact: link clicks only occurs 3% of the time.
- Emails 30+ Days Old – when a contact opens an email you sent more than 30 days ago.
Tip: Not all activities are equal. You can use the filter buttons to view activities you care about
Context to Follow Up
Identifying significant actions by a client is a start, but you need context before taking any actions. That’s why you can click on a contact’s name on any of the feed events to see their complete profile and their historical engagement with all your content.
Tip: On a contact’s profile, click the Draft Email button to send a tracked follow-up email
How can we make Street Contxt work for you?
We’re always working to make Street Contxt exactly what you need. If you have any suggestions on what features you’d like to see us build or what improvements should be made to our platform, we’d like to hear from you. Please contact us at firstname.lastname@example.org