THE 2018 Q2 BENCHMARK REPORT

We hope that this quarterly report serves as a guide to understanding how you, your team, and your firm should be benchmarking your performance, adapting your strategy and structure to fit the always changing landscape, and provide food for thought when thinking about the future of client coverage and distribution in capital markets.

This report aims to help you answer common questions like:

  • Is my audience’s engagement above or below average?
  • What days of the week drive engagement?
  • When is the best time to send content?
  • How important is mobile?
  • How prevalent is forwarding and redistribution of content?

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